Fundraising Strategies and Approaches
5 min read

Revolutionizing Athletic Program Fundraising

Schoolfundr Team
March 25, 2024

Athletic programs in schools are a breeding ground for talent, fostering teamwork, discipline, and personal growth. However, the success of these programs often depends on adequate funding for equipment, facilities, and travel expenses. A total of 85.8% of athletic directors say some of their athletic department spending is met through fundraising.

That's where Schoolfundr steps in, revolutionizing the way athletic programs raise funds and paving the way for their success. Fundraising is empowering athletic programs to reach new heights and achieve their goals.

Streamlining Fundraising

Digital fundraising simplifies the fundraising process for athletic programs, making it easier to collect donations from parents, alumni, and the community. With an intuitive online platform, like Schoolfundr, donors can contribute without barriers, eliminating the need for traditional manual fundraising methods that are cumbersome for all involved. This streamlining saves valuable time and energy that can be redirected toward enhancing the athletic program's overall success. 

Direct Communication

The Schoolfundr fundraising platform facilitates direct communication and engagement between athletic programs and their supporters. Through the platform, programs can share updates, progress, and success stories, fostering a sense of connection and inspiring donors to stay engaged. Regular updates help donors understand the impact of their contributions, leading to increased support and a stronger sense of community. 

Leveraging Online Presence

Leveraging the power of online connectivity to extend the reach of athletic program fundraising efforts brings awareness to a larger network. By tapping into social media and email networks, programs can reach a broader audience beyond the immediate school community. About 72% of people say they use at least one type of social media. The Schoolfundr platform has the ability for one-click sharing for your fundraiser. Spread the word about your fundraiser with just one click, making it simple and convenient to reach your social media network. This will boost your fundraising efforts by connecting with friends, family, and supporters across various social media platforms. The platform also allows you to personalize your social media posts to engage your audience, highlighting your goals, progress, and the importance of their support. Alumni, sports enthusiasts, and supporters from different geographical locations can now contribute to the success of the athletic program, expanding both financial and moral support. 

Personalized Pages

Encouraging athletes, parents, coaches, and supporters to actively participate in fundraising campaigns promotes community collaboration. The Schoolfundr platform allows for peer-to-peer fundraising, where athletes can create personal fundraising pages and reach out to their networks for support. This collaborative effort fosters a sense of shared responsibility, unity, and team spirit within the athletic program and the community as a whole. 


Revolutionizing Athletics

With increased funding and support, athletic programs can invest in quality equipment, maintain top-notch facilities, provide professional coaching, and offer skill development programs. These resources contribute to the overall success of athletes, enabling them to achieve their full potential and enhancing the program's reputation both locally and beyond. 

By opening new doors for athletic programs, digital fundraising is transforming their fundraising efforts and propelling them toward success. By providing a streamlined platform for fundraising, fostering donor engagement and transparency, expanding donor reach, and promoting community collaboration, online fundraising empowers athletic programs to unlock their full potential. 

By using Schoolfundr these programs can provide enriching experiences for athletes, nurture talent, and create a legacy of athletic excellence.

“Balancing Budgets: How Does Your Athletic Department Compare.” Coach and Athletic Director, 31 Jan. 2020, 

Nothnagel, Kathy. “Top 8 Fundraising Trends for 2023.” GiveSmart, 12 Apr. 2023, 

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